What is the percentage of communication based on how something is said rather than what is said?

The percentage of communication that is attributed to how something is said rather than the content of the message itself is widely accepted to be 93%. This statistic reflects the significance of non-verbal cues such as tone of voice, body language, and facial expressions in conveying meaning during interpersonal communication.

Research in communication studies has shown that much of our understanding of a message is derived from these non-verbal elements, which can influence audience perception and receptivity. This high percentage emphasizes the importance of being aware of not just the words chosen in communication, but also the delivery style and non-verbal signals, which can greatly affect the overall impact of the message being conveyed.